![]() ![]() In 2021 the community produced Rewind is still an ongoing effort. MrBeast mentioned later that there was even a potential for a claim of copyright from YouTube regarding the usage of the word “Rewind”. And it also carried with it massive risks for the creator at the helm. As such an endeavor could only be pulled by the biggest of creators. MrBeast’s Rewind was met with great community acclaim but it was clearly meant to be a once in a lifetime occasion. As the whole production seemed like a thinly wailed attempt at showboating YouTube’s new brand friendly image.įollowing this frustrating year, it was a crumb of levity that every YouTuber ultimately deserved. And in 2018, doubters would regrettably be, vindicated. And Rewind being YouTube’s most public display of attitude every year, many eyes would turn to it to judge the direction of the platform each year. Creators thought, YouTube was prioritizing potential add revenue over creative integrity. Creators were already rallying against its newly instated policies regarding brand friendliness. YouTube’s change in approach regarding community management was already being commented on leading up to the 2018 production. While this once beloved tradition was already on shaky ground after a particularly controversial Rewind the previous year, 2018’s Rewind would be what put the final nail on the coffin. ![]() Although it wasn’t ever without controversy, Rewind appealed to creator and viewer hearts alike and was thus accepted as the advertising campaign that it was. Creators raced each other in their respective categories to be included. It became a status symbol to be given a place in the illustrious YouTube Rewind. This once a year event established itself to be a mainstay of online culture when it got even bigger to include even more creators in the subsequent years. when Rewind became a massive production for the first time in 2012 and it was the talk of the town on the internet. And it made good on its promise for years. Once a simple compilation, when YouTube Rewind first started in 2011 it promised to be a yearly celebration of YouTube’s most prolific creators. What Happened to YouTube Rewind? Happy Creators Happy Platform And Rewind would disappear forever amidst controversy, never to return again. Policy changes within YouTube and the shifting focus from community representation to brand satisfaction would ultimately lead to this massive misstep. Youtube Rewind last met the viewers in its well-known format in 2018. ![]()
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